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The Sport Initiative integrates sport in the academic environment of the Stockholm School of Economics, strengthening the School’s knowledge environment and student experience. The initiative combines physical activity, industry engagement, and academic dialogue through lectures, forums, field trips, and sports activities.
Components
The SSE Sport Initiative is made up of four parts:
Activate - activities to stimulate the mind and body
Field Trips - visits to clubs, associations, and leagues
Speaker Series - industry experts give inspirational talks at SSE, including both lunch lectures, breakfast seminars, and other larger evening events
Forums - conferences with industry experts and researchers at SSE, panels and discussions, as well as a career forum
Activate
The Activate component consists of recurring sports activities organized primarily by the Student Association’s Sports Committee, as well as occasional activities organized by the Center for Sports and Business together with partner organizations.
Students can participate in weekly practices in sports such as basketball, cheerleading, football, tennis, and volleyball. Several teams also participate in tournaments both in Sweden and internationally, competing with other universities and business schools.
The purpose of Activate is to encourage physical activity among students, support wellbeing, and contribute to a sense of community at SSE.
FieldTrips
The Field Trips component includes visits to sports clubs, federations, and professional leagues. Through the Center for Sports and Business’s collaborations with sports organizations, students can gain behind-the-scenes insights into how the sports industry operates.
Examples of field trip locations include Stockholm Olympic Stadium, 3 Arena, Avicii Arena, and Friends Arena.
The purpose of this component is to connect academic learning with practical insights from the sports industry.
SpeakerSeries
The Speaker Series invites industry experts, sports executives, and researchers to SSE to share perspectives on developments in the sports sector. Events include lunch lectures, breakfast seminars, and larger evening events.
Through the Center for Sports and Business’ international network of researchers and industry partners, students are exposed to both academic research and practical insights related to sport, business, and society.
The aim of the Speaker Series is to provide inspiration and broaden students’ understanding of the sports industry.
Forums
Forums consist of conferences, panel discussions, and networking events that bring together researchers, industry experts, and students at SSE. These events create opportunities for dialogue about the future of sport and the role of research and innovation in the sector.
The Forums component also includes a career forum organized during Sports and Business Week, an annual event arranged in collaboration with the Student Association’s Sports Committee. The event enables students to meet partner organizations and explore career opportunities within the sports industry.
Goal
The goal of the SSE Sport Initiative is to embed sport within the SSE community through action-oriented activities that promote wellbeing, strengthen networks, and support learning. Physical activity and engagement with the sports sector contribute to a dynamic learning environment and help students develop skills such as leadership, teamwork, discipline, and collaboration.
Education and knowledge development are processes involving not only the mind but also the body and soul
The SSE Sport Initiative reflects the School’s FREE vision: fact-based and entrepreneurial, as well as empathic and reflective. The initiative is co-created within the SSE community, with students playing a central role in its activities.
Events
Start of the 12th Edition of Management Diploma for Athletes
On September 1, the Center for Sports & Business officially starts the 12th edition of the Management Diploma for Athletes (MDA)
Swedish Olympic Academy Open Friday
Welcome to SOA Open Friday - Building High-Performing Leadership Teams. Event will be held in Swedish
Roundtable Discussion on the Future of Corporate Partnerships
On September 4, the Center for Sports & Business is going to host a roundtable discussion on the topic of the future of corporate partnerships together with business leaders and Sponsrings & Eventsverige (the Swedish Sponsorship & Events Association)
CSB Outlook (CSB Omvärld)
On September 18, the Center for Sports and Business is finally back with the Second Edition of CSB Outlook (CSB Omvärld), a collaboration with the Swedish Sports Confederation. Event will be held in Swedish
CSB Advisory Board Meeting
On October 14, the Advisory Board for the Center for Sports & Business will convene to discuss strategic priorities for the Center
News
From strategy to execution: lessons from ESBP module II
Module II of the European Sports Business Program focused on one of the greatest challenges in sport: translating strategy into everyday execution.
Fanny Almersson on Hammarby, justice, and women's football
In her dissertation on Hammarby, Fanny Almersson examines what it means to build women's football within a dual-club structure. Drawing on questions of justice, resource allocation, recognition, and representation, she argues that women's football should be understood as a growing part of the game - and as a commercial opportunity, not a cost.
Congratulations, Dr. Fanny Almersson
A remarkable academic achievement and an important contribution to research on gender justice, accounting, and sport
Growth Begins Where Perspectives Meet
What happens when people from different worlds come together with a shared ambition to grow?